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Russell Athletic: Products & Services

Russell Athletic is an athletic apparel retailer. They sell athletic clothing for men, women and youths. Some of their clothing lines offer technologically advanced features over standard clothing. For example, their Dri-Power range has special moisture wicking technology to help keep you cool and dry when doing things that work up a sweat.

The sell athletic apparel in the following categories:

Russell Athletic: Company Background

Russell Athletic was founded by a man named Benjamin Russell. In 1902 he opened a manufacturing company called Russell Manufacturing Company. Initially, they produced football team uniforms for teams in the Southeast, but as time wore on they began to produce uniforms for all sorts of sporting teams across the whole of the USA. Today, many professional teams still wear Athletic Russell uniforms. In addition Russell Athletic offers a range of sporting apparel for the amateur and non-professional teams. Benjamin Russell is also credited with creating the sweatshirt. He came up with the cotton jersey design to eliminate the discomfort associated with wool jerseys, for example chafing.

Russell Athletic: Customer Feedback & Reviews

Russell Athletic seems to receive good feedback. For example, Russell Athletic products tend to get good ratings on As an example, the Russell Athletic Men's Basic Cotton Long Sleeve Tee, gets a 4 star rating out of 5 from 64 customer reviews. Here’s what some customers have to say:

JWPluto says “Russell's 100% cotton t's & long sleeve t's make great layering wear or just by themselves. Quality made at a reasonable price.”

J (California) says “This is a great long sleeve layering tee under a polo shirt or graphic t-shirt. You should probably buy one t-shirt first to try out, then buy a few more if you like it. I definitely recommend the Russell Long Sleeve Tee.

They also receive good feedback on their own website. For example, at the time of checking the Dri-Power 360 V-Neck Tee for women scored 5 out of 5 stars. 

Russell Athletic: Business Credibility & Trustworthiness

Russell Athletic is not a better business bureau (BBB) accredited business, nor are they rated on the BBB website. At the time of checking they were listed on the BBB website, but due to having no complaints filed against them in the last 3 years they do not have a rating. This is actually very good, as most large companies have at least a few complaints filed against them.The BBB report also shows that they know of no significant government actions involving Russell Athletic, or advertising issues. You can check out their current BBB profile, here.

Russell Athletic: Website Popularity & Google Ranking

When it comes to website popularity Russell Athletic is quite a popular website when it comes to the US audience, but not as popular globally. For example, at the time of checking, their global Alexa traffic rank was 280,721, but their Alexa rank in the US was 50,340. For your information, those ranked in the top 100,000 are suggested to be doing well when it comes to traffic.

They have a Google PageRank of 5. This is below some other really well known athletic brands, for example Nike, which scores a 7, but a 5 still suggests they are still reasonably popular.

Their Compete rank is 99,082 and Compete shows them as receiving approximately 15,000-30,000 unique visitors each month.

They are listed on the Yahoo directory, but not the DMOZ directory. 

Russell Athletic: Social Media Presence

Russell Athletic allows you to say connected in three different ways through social media. These are on Facebook, Twitter and YouTube.

On Facebook they have 6,451 likes. On Twitter they have 2555 followers, and on YouTube they have 39 subscribers. For a fairly well-known brand, these are quite low followings. Presumably this is because they haven’t been very active social media wise. Over time they do not appear to have made many posts to social media sites, but recently they do seem to be increasing their postings and their following looks to be increasing.

Russell Athletic: Website Security & Safety

When taking credit card payments Russell Athletic using encryption technology to protect your financial information. You should notice the http:// change to https:// as you head through checkout.

A check on Google’s safe browsing diagnostic site revealed that Russell Athletic is not presently listing as a suspicious website. However, Google had not visited the site within the past 90 days, so you might like to check present status for yourself. Click here to go to Google’s safe browsing site.

Russell Athletic: Pricing & Packages

Russell Athletic prices are very competitive. On average their apparel is priced cheaper than Adidas and Fila. Check out the following guides to their average price points in comparison to Adidas and Fila.

Russell Athletic average price points:

  • Women’s tops $17.99-$37.99
  • Women’s bottoms $17.99-$39.99
  • Men’s tops $7.49-$32.99
  • Men’s bottoms $9.99-$21.99

Fila average price points:

  • Women’s tops $35-$70
  • Women’s bottoms $28-$65
  • Men’s tops $18-60
  • Men’s bottoms $20-$75

Adidas average price points:

  • Women’s tops $20-$130
  • Women’s bottoms $20-$150
  • Men’s tops $25-$250
  • Men’s bottoms $15-$110
Russell Athletic: Shipping Rates & Policies

Russell Athletic only ships to addresses in the USA, including Alaska, Hawaii and APO & FPO addresses. The rates and suggested times for each shipment method are listed below:

  • Standard shipping to the continental United States-3-5 days $6.95 or free for orders over $30
  • Two day shipping to the continental United States $18
  • One day shipping to the continental United States $25
  • Standard shipping to Hawaii and Alaska-3-7 days $11.95
  • Standard shipping to APO & FPO addresses-18-32 days $6.95
Russell Athletic: Payment Methods Accepted

Russell Athletic accepts payment via credit card direct on their website. As mentioned in the security section above, credit card payments are encrypted to ensure your financial information is protected. They accept the following credit cards; American Express, Discover, MasterCard and Visa. They do not presently appear to accept any alternative methods of payment. 

Russell Athletic: Returns, Refunds & Exchange Policy

Russell Athletic allows you to return items if you are not completely satisfied within 30 days of the original shipping date. All items must be unused, unwashed and have all their original tags and packaging with them. Purchases made from November through December for a gift, must be returned by the 31st of January to qualify for a refund. Shipping fees are not refundable unless the item is faulty. You can facilitate a return by heading to your online account and viewing your order information. From here you have the option to select return an item and this will provide you with instructions and a return address label. 

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Just revisiting. Thank you.

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